It is quite easy to make a decision that having a small business website is going to be quite profitable to your existing business, but many small business owners are suddenly neglecting the development costs and also the role of the content that is required on the site to make the experience of visitors worthwhile.
Having knowledge of the fundamental components that your website needs to be able to generate sales and lure repeat visits is quite much recommended, please be aware of the functions that are critical and your small business website must have.
When a visitor lands the ease with which they can navigate your site around is a vital element for their user experience. You may have the best looking site with the products accessible when the visitor/potential client has trouble in finding what they want your small business site is not performing the purpose of it. Make sure that you have a Search Box that is visible and that is fully functional. Do not build your website using Flash.
Most small business owners want the latest Technologies and excitement as a way to defy the norm, but developing a Flash site creates the website slow and incredibly difficult for the customer to control their own experience.
Tell them exactly what to do
Make it easy if you want them to sign up to your Newsletter allow them to do this and inform them to do it ‘Please sign up to our Newsletter’ – in case you desire them to purchase products from you, also make it a pretty simple process and make it clear about how to buy, ask them ‘Please Purchase Now’ recalling to get rid of any distractions which can dissuade them from doing as you would like.
The biggest mistake most small business owners make is currently assuming that the visitor is an experienced user. Keep it clean and easy and do not be scared to ask.
Create a blog
There’s no greater way to gain more focus on your small business site. Your blog will basically be your company voice that adds a enormous amount of personality.
There was a time when displaying your reviews/testimonials Was a manner in which to incorporate your business website offerings that were small and visual credibility, however much has changed since.
With the release of Google Places along with Google Hotspot and With the simple fact that Google puts your reviews near your business listings, it is even more important to take a pro-active approach and make it part of your strategy.
Having your full range of contact information available on your Small business site is one that is often over looked, and just another easy method to add the authenticity that all small business should possess.
A necessity to have is your land based address number and clearly email address but also make clear all of your social networking platforms such as Facebook, Twitter, Linked in etc.