All contractors require an effective website. Websites make it easier for contractors to market their services and to keep in touch with potential and current clients. Therefore, if you are a contractor and you wish to create a website, you should make sure that it is designed properly. There is more to a good website than its appearance. For you to create a good website, you must ensure that it has certain features. So, which features should a good contractor website have?
The Type of Services Offered
A significant majority of contractors concentrate more on designing websites that are eye-catching. They often forget to include comprehensive business information. Customers rely on contractor’s websites to access detailed information about the services rendered by a contractor. More often than not, clients hope to see a thorough description of a contractor’s services. You can, for example, include details about your field of specialization and the prices you charge.
Insurance and Permits
Clients often lose money to online swindlers who claim to be professional contractors. As a result, customers prefer to work with licensed contractors. As a contractor, your website page should display your official licenses. Customers wish to view the license numbers of their prospective contractors. License numbers help clients to authenticate the work permits of a contractor. To authenticate a contractor’s permits, clients look up the license numbers on the websites of organizations that certify contractors. By adding your license information on your website, you will increase your levels of credibility and integrity. You can also display your insurance details on your website. Including your insurance information will increase your customer’s sense of security.
Images of Your Completed Projects
Including pictures on your website will help to reinforce the content descriptions you give. You should include the most appealing pictures that display projects that you have already completed. Pictures will help to engage potential clients and help them to visualize the type of services you offer. Images also assist clients to examine your abilities, experience, and efficacy hence, making it easier for them to determine whether you have what it takes to offer the services they want.
Goals and Contact Information
Your website should not only describe your services, but also describe your goals, inspirations, mission, and your commitment to delivering quality services. describing your goals will help you develop a mutual connection with your potential customers. Additionally, your website should also include your telephone number, email address, and other contact details.
A List of Credible Referees
It is recommendable to include not less than three referees. In addition to listing your referees, you also need to give their contact information. Referees will offer useful information regarding your experience, conduct, professionalism, and character.